Tip #1 Educate yourself. You will never be able to explain the program to others if you don’t understand it yourself. Taking 15 minutes to read the FAQ page on this website and then call us to discuss any questions you have will make all of the difference in your success.
Tip #2 Ask people to re-direct their tax dollars. Many people will spend significant time and effort applying to dozens of School Tuition Organizations. Although we don’t necessarily want to discourage you from doing this, we feel your time would be better spent soliciting friends, families, other parents and co-workers to redirect their state tax dollars. Specifically you need to ask them to redirect their tax dollars and recommend your child receive those funds You have to ask.
A great way to start the conversations is to have us develop a landing page for you. A landing page is basically a one page website you can use to help get the conversations started. These webpages can be sent out by email and linked to your facebook and other social media accounts. Examples of landing pages are:
To get a landing page started, simply send us a digital photo of your child.
Tip #3 Be intentional. Develop a list of people you would like to discuss donating to your family. When the time is right, intentionally start a conversation with them where you specifically ask them to redirect their tax dollars and recommend your child. Develop a strategy to approach them that works for you. An example of a strategy would be to send them an email with a link to the landing page, followed up soon thereafter with a personal one-on-one discussion.
Tip #4 Start early. Although 90% of our donations come in from January 31st to April 15th, often families wait too late to start the process of having conversations with their social contacts to donate. Donating is typically a two step process. As early in the year as you can, you ask them to commit to donating to you. Then, towards the end of the calendar year, you confirm that they followed through on their commitment and made the donation.
Tip #5 Develop a pitch that you are comfortable with. Practice a few sentences that flow easy for you so that you are prepared to have a conversation when the time is right. Examples might include words like:
“Would you consider doing our family this favor?”
“You are going to be paying taxes to someone. You can pay it to the state or you can help out a family like ours”
5. Spending all of your time applying to too many STO’s vs asking people to donate. We know there is a lot of conflicting advice on this subject. Some people believe that you should apply to as many STO’s as possible, that is not our belief. We believe it is a much more valuable use of your time to apply to a couple of STO’s that match your families requirements, then spend the rest of your time asking people to donate and recommend your family. We want to build a long term relationship with the families we support. Decide which STO’s you want to work with and support them.